The short answer is...It doesn't exist. It should be as long as it is good.
Others will tell you, the perfect video length varies depending on factors such as content, platform, and audience preferences. However, there are general guidelines to consider.
Social Media: Opt for shorter videos (15-60 seconds) on platforms like Facebook, Instagram, and Twitter to capture attention and convey messages quickly.
YouTube and Other Platforms: Aim for 3-15 minute videos, allowing enough time to engage viewers while avoiding losing their interest. Longer videos can work if they provide value and maintain engagement.
Explainer or Tutorial Videos: Keep instructional videos concise (5-10 minutes), focusing on delivering relevant information. Break longer topics into shorter videos if needed.
Live Streams and Webinars: Longer durations are acceptable for live videos, but maintain engagement through interactive elements, breaks, Q&A, or guest appearances.
Consider audience preferences, test different lengths, and analyze engagement metrics to find what works best for your content. Remember, regardless of length, the content should be compelling and valuable.
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